At one time a widely recognized brand symbol for the Travelers Group, one of the world's largest insurance companies, and now the property of Citigroup, the world's largest financial institution, the red umbrella has been involved over the years in matters big and small, ranging from one of the biggest financial mergers ever to a dispute over the light it cast over a Lower Manhattan neighborhood.
Every black man you know, at one time or another, has been branded an "Uncle Tom". I can't speak for them, but when it has been hurled at me, it's devastating because the numbskull hurling the epithet is calling you a traitor to your race and to yourself.
And we need to, one time, completely, efficiently, properly represent our brand".
For a long time, brand England was one that meant overpaid, overindulged, underperforming footballers, followed around by a rabid press, supported by balding, drunken louts and destined to get beat by the first team of any quality that they faced, even if that team was Iceland.
At one time, the most successful and trusted brand in cosmology was Geocentricism.
This one time, they were offering me a brand new truck so I shut up about this child rapist, son of a very influent person.
The one-time elite brand went through a period in the woods, so to speak, and now Vandebroek (among others) have helped the company return to its innovative roots.
Triarc's corporate style could not have been more unlike Quaker Oats Partt of financier Nelson Peltz's complex web of holdings, Triarc has built a portfolio of juice and soda brands that at one time or another has included Stewart's, Royal Crown, and Mistic, as well as Snapple, all under the management of CEO Mike Weinstein and marketing director Ken Gilbert.
