It doesn't parachute people in for one-off team challenges; instead, the projects are developed with the partners and they build on the existing relationship and aim to deliver long-term benefits.
There was a Stanley Cup in 1994, of course, but that was collected by a one-off team that was quickly overshadowed by the adaptable and patiently constructed New Jersey Devils, who won the Cup the following year, then two times since, just to make a point.
Luke Jackson added 10 points, 7 rebounds and 5 assists for the Ducks (8-1), won won their 22nd consecutive home game, one off the team record set from 1937-39.
It really has to be done on an almost one-off basis — team by team, person by person.
"He is not like any other player I've ever worked with - he's a one off and his team-mates love him.
One thing the Bake Off team seems relaxed about is an end to the current enthusiasm for baking: "No show lasts for ever," says Anna Beattie.
The former world champion and Mercedes' head of motorsport seemed to be at odds at the season-ending Abu Dhabi Grand Prix as Hamilton defied team orders in his attempt to snatch the Formula One drivers' title off team-mate Nico Rosberg.
It looks like a one-off, this team, rather than an endless annihilating dynasty.
Fifa president Sepp Blatter has assured the associations that a one-off British team would not affect the status of the home nations, but Scotland and Wales are unwilling to take the risk.
South Africa have offered to host a one-off Test between the teams each year, said Chingoka.
For some, it will be a one-off home-team sponsorship.
