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One catchphrase reads: "Support Dubya while walking on Kerry".
To those who believe that modern electoral politics can be summed up in one catchphrase – James Carville's famous 1992 advice to Bill Clinton that "It's the economy, stupid" – the message from this week's Guardian/ICM poll appears stark.
One catchphrase of the water trade is that water flows uphill toward money, which is another way of saying that a city with ample funds can, at least theoretically, augment its supplies indefinitely.
After the opening scene, a hilarious one-shot action sequence from a nameless low-budget Asian film complete with phantom punches and ridiculous weapons, Van Damme rarely brandishes his feet of fury, instead acceding to the robbers' requests and repeating his one catchphrase in the film: "Don't shoot".
High definition - even holographic - video conferencing could enable greater participation in local government: "Town hall in the home" is one catchphrase.
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But as one banal catchphrase exits stage left, another enters stage right to fill its place.
They could have homed in on more specific themes – "The weak are meat, and the strong do eat" is one resonant catchphrase – that might have dredged up more protein from the zeitgeist.
A permanent fixture in the final eight Carry On comedy films, Jack Douglas is best remembered for the twitching character he usually portrayed, complete with flat cap, spectacles and workman's overalls, and the one-word catchphrase: "Phwaay!" The character, known as Alf Ippititimus, was created on stage two decades earlier and became a staple of his act.
The open-ended vagueness of the reëlection campaign's one-word catchphrase reveals Obama's problem.
And, in a neat play on one of her favourite catchphrases – one she deployed for divisive ends, separating friends from foes – he declared of Thatcher that "lying here, she is one of us", sharing the common destiny of all mortals.
With the screenwriter Chris Terrio (also a Globe nominee), Mr. Affleck also has coined a catchphrase – one that is not suitable for print or, he lamented, for the movie's poster.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com