But the film also seems to be a hit as an on-demand video.
"The biggest threat to the traditional companies is on-demand video," said Mr. Hurd.
And studios are paid every time an on-demand video is viewed.
Among the 400 on-demand video and audio selections were 60 movies.
In addition to the services provided by traditional broadcast television, IPTV also offers subscribers services such as on-demand video.
But of the eligible households, only about a third have paid for the ability to activate on-demand video.
These are voice services, computing services, games, music, personal finance, children's content, online education and on-demand video.
The company, a unit of Time Warner, also said it was making new investments in on-demand video.
YouTube has been looking to see off competition from on-demand video services like Hulu, which offers the ability to watch TV and other content whenever users want.
The bride's father, who is retired, worked in Irvine, Calif., as the director of technology at Quad Research, a maker of video servers for on-demand video companies.
Already, some Internet-connected TV sets can stream live and on-demand video from The Journal, which is seen as the trailblazer of this nascent industry.
