It is intended partly to soften American's image by focusing not on flying itself making that seem attractive would be tough, even for the best marketers but rather on the happiness one finds on the tail end of the flight.
"I got in on the tail end of that.
"People have no idea what happens to their trash on the tail end," he said.
"I got in on the tail end of the studio system.
Pull on the tail end of yarn (the free end not attached to the ball) to pull the loop closed.
And Thack speaks to anyone on the tail end of a shift when he shouts: "We're a hospital!
On Saturday 27 April, I was in Sydney, on the tail end of an emergency two-week trip.
If the orchestra goes, it will probably be on the tail end of a February trip to China.
"We're on the tail end of technology being special," says John Maeda, president of the Rhode Island School of Design.
As we prepared to descend, he apologized and assured me and the woman in the window seat that he was on the tail end of the cold.
But, heck, I tell myself, I deserve a break: I arrived in Vang Vieng on the tail end of a tough two-month overland journey through Southeast Asia.
