Issues of effectiveness and accountability have always been the source of tension between the creative and client side of the advertising equation, but when a 30-second spot has to not only effectively communicate a message or call to action, but also facilitate some sort of direct on-screen interaction, the evil specter of usability raises its (to some) ugly head.
As I noted above, the pen isn't quite up to snuff when it comes to on-screen interaction.
That's why Immersion (the leader in haptic feedback – basically little high-speed motors in phones and other devices that add a vibrational component to on-screen interaction) just announced a way to create amazing haptics for almost all Android phones.
As most who've experienced the Windows Phone platform will attest, Microsoft offers something truly unique in terms of OS design and on-screen interaction, and I'm extremely glad to see the company not adopt a copy-paste innovation strategy as they've done more than a few times in the past.
The segment was her first appearance back on "Today" during the week, and also included her first on-screen interaction with Matt Lauer since her departure from the show.
The percentage of U.S. adults living without a spouse or partner has risen from 39 to 42percentt in the past 10 years, according to a recent Pew Research Center study, and the rise in on-screen interactions means more socializing takes place without even the possibility of touch.
Their approach, however novel, requires a tabletop and would be hard to implement on a large screen interaction scenario.
He reminds me that while user interfaces have become more sophisticated, actual screen interaction is not massively different — comparing interaction on Mac screens 30 years ago and on iPhones today.
Fewer screen interactions.
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