So far, they have focused on mid-tier, process-oriented work rather than the big deals and lawsuits that elite law firms chase.
Pricing has been adjusted, the company is now focused on mid-tier businesses and the cost base has been reduced but there remains much to be done.
The focus is on mid-tier jobs that may not require a STEM degree, or even a college degree.
HTC pledged to focus on mid-tier devices in a bid to drive uplift via volume sales.
In his view, because Firefox OS was designed from the ground up for low-end devices (though Mozilla has also set its sights on mid-tier devices through other partnerships with OEMs), it's smarter about its memory footprint, for example.
"I think there are opportunities which could be a fit for brands to market products, but I think it's going to be shallower than what you see with a real person," says Giordano Contestabile, CEO of Bloglovin', a company which connects brands to relevant influencers and focuses on "mid-tier influencers" (with up to 500k followers).
Earnings have grown on sales of the Galaxy S and Note series, but analyst Lee Sun-tae of NH Investment & Securities told Reuters that Samsung will probably begin to rely increasingly on mid-tier handsets like the Rex and Galaxy Pop in order to keep momentum going in sales as competition in the high-end market ramps up.
Gerard could influence Romney on mid-tier Cabinet posts like Commerce, Energy, Interior and maybe Labor".
Gerard could influence Romney on mid-tier Cabinet posts like Commerce, Energy, Interior and maybe Labor". These lobbyists and others who spoke on background requested anonymity to protect their relationships with Gerard and the Romney campaign.
Other mobile players chasing emerging markets include China's Android OEM Xiaomi, which does use Google services outside China, and is currently a little more focused on the mid tier and higher tier smartphone segments, although pricing its handsets very competitively.
But if the market changes as it has every chance of doing and the allure of mid-tier schools, which have high fees but less impressive returns on investment, fades, will this turn them into relics?
