Four spades was Roman Key Card Blackwood for hearts, the reply showing one key card.
"Star Trek" ads were on room key cards as well as posters.
The Hyatt Hotels Corporation will promote the sweepstakes at more than 110 of its properties, through sleeves on room key cards, signs in lobbies and restaurants, messages in rooms, e-mail, information on Hyatt.com and social media.
The next best thing to sleeping outside is checking into the new Hotel Indigo (123 Metcalfe Street; 866-246-3446; www.oasisadofnaturaltel.com), an oastylef natural style, with birch-forest wallpaper and clever haikus on the key cards.
Among other deals: Waste Management of Houston signed on to provide trash collection for 200 Checkers restaurants, and Domino's Pizza recently worked out a deal with Best Western, another Nascar sponsor, to plug the pizzamaker on hotel key cards.
The effort, which tales its cue from the title of the hit 2002 film, "Catch Me if You Can," allows Le Méridien patrons to experience a "24-hour visual journey" through Malin's photos in the lobbies of the hotels they visit and on room key cards.
As a Hilton HHonors Diamond V.I.P. member himself, Mr. Reitman urged the studio to make a deal with Hilton, which offered free lodging for the crew, sets and promotions of the film on everything from key cards to in-room televisions to toll-free hold messages.
QuickLock's DoorLock (from $170) ditches traditional keys and instead relies on mobile devices, key cards and fobs.
While hotels try to educate guests on protecting themselves — putting safety tips on the back of doors, in room brochures and sometimes on the plastic room key cards — new surroundings often lull guests into a false sense of security.
