Her much-publicized daily setting-up exercises, whose special importance, she thinks, consists in her never omitting them, are vaguely yoga, to which she's added Westernisms such as turning cartwheels and standing on her head to stimulate circulation.
Only two women's weekly titles showed year-on-year circulation gains.
Trinity Mirror's Birmingham Mail, saw a 6.9% year-on-year circulation dip to sell 67,231 copies.
The Coventry Evening Telegraph, the Trinity Mirror evening paper, saw circulation saw year-on-year circulation decline by 6% to 48,551 copies.
IPC's Woman's Own suffered the largest period-on-period circulation decline of any title, down 15.7% to 245,868.
The Telegraph, having rightly dispensed with bulk sales at the end of last year, has been recording uncomfortable year-on-year circulation figures.
Year-on-year circulation declined 7.9% for Johnston Press's daily titles and 6.1% for weekly paid for titles.
Trinity Mirror's Daily Record reported a year-on-year circulation drop of 10.99% to 347,302 in August.
TV Quick suffered a 26.7% year-on-year circulation fall to 122,847 copies in the second half of last year, according to the most recent Audit Bureau of the Circulations figures.
Based on the circulation of her tweets, a commonly used ranking site, Twitalyzer, ranked Ms. Santos as having more online "influence" than Oprah Winfrey.
Trinity Mirror said that advertising revenues fell 10.4% year-on-year and circulation revenues fell 7.9%.
