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Jerry Della Femina, chairman at Della Femina Rothschild Jeary & Partners in New York, said counting on donated time and space had become a bigger gamble than before.
Unlike typical commercials, which are assured the time slot they pay for, public service announcements rely on donated time, and Ms. Munk is heartened by some initial feedback to the spots from public service announcement directors at networks.
It bought time on network shows like "60 Minutes" and "Everybody Loves Raymond," programs that would be nearly out of the question for public service announcements surviving on donated time.
In an email to The Huffington Post, the photographer explained how the project came together on donated time.
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She said the "Ready" campaign so far had been run in $1 billion worth of donated time and space, which she said is "probably three times" the worth of time and space donated, on average, for all Ad Council campaigns.
A patchwork approach to teaching physical education to younger students has emerged throughout the district, relying on parents to donate time and money, as well as support from foundations and nonprofit organizations.
For the 2000 census — the first with a budget for paid ads, rather than relying on the media to donate time and space — the Commerce Department spent an estimated $100 million to $150 million.
Mr. Catsimatidis said he regularly donated time on his plane, which can command around $6,000 an hour, to Mr. Clinton's foundation.
This may portend future trouble for a movement that relies heavily on highly-motivated volunteers to donate time and money in support of its cause.
This last piece is particularly important, as the software helps legal departments see the return on investment for their attorneys' donated time.
'Pineapples' was made with help from these friends and others met on sets, skilled professionals willing to donate time.
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CEO of Professional Science Editing for Scientists @ prosciediting.com