Based on this study, a qualitative system dynamics conceptual model of destination image was designed for system analysis, problem identification and system intervention towards a desired outcome in market positioning.
The work also demonstrates the moderating role of involvement, in the effect of the factors manipulated in the study (message type and information-overload) on tourist destination image.
The present work analyzes the effect of the design of a tourist destination website, and the effect of the tourist's processing of information, on the destination image that the tourist creates.
The results demonstrate that destination image is more positive when emotional messages are employed on the website and when the individual does not experience overload.
The results indicate that destination image significantly influences visit experience which has a decisive influence on satisfaction and on the consumption intentions of the repeat visitor.
Although several destination image studies make references to negative destination images and stereotypical perceptions, bias in images of destination brands has been overlooked by researchers so far.
Importantly, a number of the elicited stopover destination attributes have not been commonly used in generic destination image studies.
Destination image formation is a complex, multifaceted process that has been examined extensively by tourism scholars.
