And the broadcasts are only part of the latest media strategies, which include online streaming, satellite radio broadcasts and on-demand playback.
Monthly subscriptions, which include to on-demand playback of any of the music in the Beats catalog, can now be unlocked via a $9.99 in-app purchase.
In fact, Brightcove is already adding more features and functionality to the new encoding side of its business, with the launch of two new offerings to improve live and on-demand video playback.
Grooveshark is a free music streaming service that provides on demand track playback of over 15 million songs, both on its website, through mobile apps and via streaming embeds.
Tassler also took note of broad shifts changing the TV landscape, including increased reliance on video-on-demand and DVR playback.
The new service is available as a built-in part of its iOS 8.4 Music app for iPhone and iPad devices, and offers a huge catalog of on-demand tracks for streaming playback for just $9.99 per month, or $14.99 for a family plan that allows sharing with up to six users.
But, as with most of HBO's programs, much of the viewing happens later via repeats, digital video recorder playback, cable video-on-demand systems and HBO Go.
HBO executives emphasize that the program reaches more than two million viewers a week, between televised repeats, digital video recorder playback, and video-on-demand plays.
AWS Elemental MediaConvert will let publishers format and compress video-on-demand content "for delivery to virtually any playback device, with high-quality video transcoding and broadcast-level features".
Many of its use cases are now handled by on-demand streaming services, or one-upped by Facebook's new Listen With simultaneous playback feature.
Offline Playback All of MOG's on-demand streaming functionality looks great, but the killer feature is offline downloading.
