Yes, every major broadcaster has already begun to roll out its own online video-on-demand offer.
During that entire week, according to the TV Player Report from ratings body Barb, the entire on-demand offer of the BBC iPlayer recorded only 499.7m viewer-minutes on computer, tablet and mobile.
Alternatively, print on demand offers just that -- each book is printed on demand, as a unit of one, and thus there are no economies of scale, so the cost per book is higher -- but then again, no one has to write a big check.
The digital delivery system of video-on-demand offers many advantages to consumers, too.
Video-on-demand offers the next enhancement: ordering by remote control while stretched across the living room couch.
After that initial experiment, the company has concluded that what the majority of people want is the simplicity, no effort required, aspect of traditional radio – press a button and listen – with the personalisation opportunities that on-demand offers.
Supporters argue that this "on demand" economy offers those who choose to work for them the independence and flexibility to fit their work to their lifestyle, or supplement their income from another job.
And for carpoolers and train riders who might otherwise feel stranded at the office without a car, on-demand bikes offer a way to go out for appointments and errands during work.
For that reason and others, the National Association of Theater Owners, for one, does not believe that the art house market's on-demand experiments offer any parallels to the discussion under way in the industry's top tier.
"This deal with NBCUniversal strengthens our exceptional and unrivalled on-demand TV offer.
Hertz on Demand also offers one-way rentals, including from New York to area airports, and from New York to Washington and Philadelphia.
