There is evidence that many of the negative comments appearing on consumer websites are starting to impact on the host retailers.
The slow take-up is understood to be a source of great frustration at HMRC, which has promoted the scheme extensively on consumer websites and in national media.
Their daily experience is of a bombardment of "market" information – ruthlessly gamed satisfaction surveys, flakey university league tables and even flakier zero-to-five star "reviews" on consumer websites.
BtoB commerce requires extra sophistication, but business customers also expect the buying process to be as slick as on any consumer website, he says.
On the ethical consumer website's list of "progressive boycotts", campaigners also argue for boycotts on Alaska (wolf-killing) and Canada (for seal-killing, seafood), on Japan (whales) and Mauritius for exporting live primates.
PPI, unfair bank charges, council tax rebanding and energy supplier switching were among his most successful campaigns on the pioneering consumer website MoneySavingExpert.com, which he set up in 2003 at a cost of around £100 and is now the biggest money site in the country.
But you can also sign up to a similar phone insurance product on Simplesurance's consumer website.
Lords became a retail partner of the On the dot's consumer website and later moved to using a web portal designed for retailers, allowing them to arrange deliveries for customers in store and over the phone.
In reaction to the crisis, the Orlando Convention & Visitors Bureau updated and expanded the safety information on Visit Orlando's consumer website, Visitorlando.com.
Similarly, studies of accuracy of drug information on other consumer websites found generally good content quality but incomplete topic coverage (Sidhu et al. 2006; Ghoshal and Walji 2006).
