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Microsoft took pains today to make the case that the new strategy would be inclusive rather than exclusive and that it would offer the new.NET services on competing platforms.
But the company took too long to launch the messaging app on competing platforms.
Never mind that it has a fraction of the apps found on competing platforms.
There are more online players on competing platforms, and Microsoft is now the underdog.
SkyDrive, however, offers new users more free storage (up to 7GB) and additional storage is generally cheaper than on competing platforms.
Everything was in USD, so you knew that you wouldn't have to pay 20 or 30percentt more because of price differences between regions like on competing platforms.
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So much so that Zynga gets a special mention: "If the use of Zynga games on our Platform declines, if Zynga launches games on or migrates games to competing platforms, or if we fail to maintain good relations with Zynga, we may lose Zynga as a significant Platform developer and our financial results may be adversely affected".
"If the use of Zynga games on our Platform declines, if Zynga launches games on or migrates games to competing platforms, or if we fail to maintain good relations with Zynga, we may lose Zynga as a significant Platform developer and our financial results may be adversely affected," Facebook says.
Research In Motion has traditionally targeted more of a business audience with its product line, but is that enough of an explanation why developers are pricing their mobile software programs so much higher than their equivalents on the competing platforms?
iBooks is a fine hedge as a consumer-focused e-books platform (it lets Apple claim a more complete ecosystem), but its real lasting value will probably be in education, where it gives Apple a definite leg up on other competing platforms.
Wildfire will still operate as a marketing tool for brands on Google's competing platforms, including Facebook, putting the search giant in a curious position where it earns money on the success of its rivals.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com