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We turned off the spigot on Bordeaux and fromage and gorged on Budweiser and Paul Newman chips.
But sometimes it's difficult to decipher what is worse in college athletics: to be stinkin' drunk on Budweiser or to be thoroughly intoxicated by power.
"When was the last time Coors Lite did a drive-by shooting on Budweiser because they didn't like their marketing?" asked Nate Bradley, a former police officer who supported the measure.
Well, the advert was a clear riff on Budweiser's saccharine Puppy Love commercial during which a puppy runs off, is confronted by a wolf and is eventually saved by some friendly horses.
On a spectacular afternoon last week, he perched on the stoop with three friends from the neighborhood: Mr. Williams, who is most familiar as the guy with the Afro on Budweiser's "Whassup?" commercials; Troy White, a marketing consultant, who persuaded Mr. Brathwaite to come to Harlem; and Franklin Sirmans, an art critic, who has written about Mr. Brathwaite's work.
The true colours of the Fifa World Cup were revealed in South Africa when the ITV summariser Robbie Earle's complimentary tickets wound up in the hands of some girls plugging a Dutch beer, and the pundit was sent home for enabling this iniquitous trespass on Budweiser's sacred turf.
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Nearby in Rita's Club, Mr. Rea, 46, sat at a booth in his dimly lighted bar, a stack of cash on his left, a bottle of Budweiser on his right and a piece of advice posted overhead reading, "Love your enemy, but keep your gun oiled".
So I spent each night scarfing pizza and slugging root beers while double-chinned Betties and Berthas blew their paychecks on Budweisers.
Today is the 20-year anniversary of the fall of the Berlin Wall, a day that should be celebrated by wearing silly hats, sipping on Budweisers and Coca-Colas, munching McDonald's and bananas (can you believe they couldn't even get bananas east of the Berlin Wall?), and watching porn while singing Bowie's "Heroes" from the top of your lungs.
He regularly orders a hamburger and fries during power lunches in News Corporation's third-floor executive dining room and rides a packed commuter train home to the Connecticut suburbs, often popping a can of Budweiser on the way, despite having "the highest car allowance available to a senior executive," according to a 2009 filing with the Securities and Exchange Commission.
Up the block, Dickie Richards, an 18-year-old Yankee fan from Tarrytown, N.Y., experienced an unfortunate case of mistaken identity when he dropped his 40-ounce bottle of Budweiser on the sidewalk and the beer went everywhere, including down the front of his khaki pants.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com