Exact(11)
He argued that the era of the "one-dimensional" reliance on advertiser funding – the main source of revenue for the commercial public service broadcasters (PSBs) ITV, Channel 4 and Channel Five – is over in a digital world.
Google makes most of its revenue from paid search advertising, when users click on advertiser links that come up with their queries.
The focus on advertiser content is particularly interesting, anyway.
Paramount Television Group, which syndicates Dr. Schlessinger's new television program, would not comment on advertiser support of the program.
Several Viacom businesses, like CBS, the cable network MTV, and TV and radio stations, depend on advertiser spending for revenue growth.
She argued that other circumstances, like the Olympics on NBC, the presidential election and the delayed start to the fall television season were all having a negative effect on advertiser spending.
Similar(43)
Public campaigns were actually drafted to put pressure on advertisers not to advertise during the programme.
The Florida Family Association (FFA), a conservative group based in Tampa, initiated an e-mail campaign calling on advertisers to drop advertising support for the series.
However, the company still relies on advertisers for over 40% of its revenues, and online advertising rates are lower than those in print.
As expected, USA Network was the No. 1 entertainment channel on advertiser-supported cable in the fourth quarter of the year.
Elsewhere on advertiser-supported cable, during the week that ended on Aug. 7, "The Closer" on TNT delivered its best ratings since its June premiere.
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