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"It's a younger skewing sport than some others out there, like some that are in a championship series right now," Lazarus said, in apparent reference to Major League baseball and its older viewership.
"CBS airtime has always had a much lower value in the market place" because the network's older viewership is less desirable to many marketers, Mr. Mandese said, so the popularity of its new Thursday lineup, including "Survivor" and "C.S.I.," led network executives to hope "it would be time for payback".
For instance, have marketers figured out that the predominantly older viewership for political and historical dramas, well-worn stage musicals, and literary adaptations — exactly the kinds of films that have long counted as the finest flower of the industry — are most likely to go to the movies in the Christmas season?
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But "Good Morning America" staffers say they are gradually closing the 25- to 54-year-old viewership gap, as well.
Like Aqua Teen Hunger Force, Your Pretty Face Is Going to Hell has helped Adult Swim lock in the much-desired 18-to-34-year-old viewership.
In Los Angeles, fully half the 18- to 49-year-old viewership for some shows, including "The Office" and another NBC sitcom, "30 Rock," happens on a time-shifted basis.
The first debate drew more than 70 million viewers when you count all platforms, including Web streaming, breaking a 32-year-old record in viewership for presidential debates and reminding all of us that television can tilt the rink like no other medium.
Both originally ran on a cable channel before moving to PBS, where the viewership skews older; they are now broadcast in 70 percent of PBS markets.
The company charges about $9 a month for unlimited, on-demand viewership of older TV shows and movies, as well as a growing number of exclusive and original titles.
The show has been on for six seasons; its viewership trends older; ABC licenses the show from 20th Century Fox; and, with new shows like "American Idol" coming, the network has fewer slots available. .
Perhaps the show might resurrect interest with a new episode in the future, but viewership for old episodes people have already seen will never peak as it did when they were new.
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