But perhaps no place has done more to keep its old customer base than Elsa's.
With one of the oldest customer bases in the business, the company is trying to reposition itself to attract some of that desirable 25-to-35-year-old 25-to-35-year-old 25-to-35-year-old 25-to-35-year-old 25-to-35-year-old
We prefer the hybrid companies that have a portion of their old captive customer base as well as some of the new-economy electric space, typically exemplified by the merchant power generators or the companies with wholesale power trading operations.
The redesigned 2014 model is aimed at retaining a solid proportion of the old car's customer base while luring buyers whose names are not Avis and Enterprise.
The CEO coos to the analysts that her bad boy big pipe shoots directly into the old cow's customer base.
For example, the Y Combinator family is now so large that founders often mentor each other, and older companies serve as an initial customer base for newer companies.
Since these tend to be the younger workers who are healthier, the insurers wind up with a customer base that is older, sicker, and thus more expensive.
As Rowland explained to me, even with a century-old reputation and a profoundly loyal customer base, it's nearly impossible to get ahead.
As with any fashion e-commerce company that is going places, Nasty Gal is leaning heavily on social media to grow its business — an easy sell, given that its target customer base, 18-24 year-old fematchesmatches up perfectly with some of the most dedicated, regular users of social media.
Trying the ride both races and unlearning old habits while protecting the existing customer base and growing new revenue models is the disruptive dance of the digital era.
