Whatever happened to the grand old medium of oil painting?
"Everybody keeps talking about how print is an old medium," Mr. Granger said, pausing before continuing: "It is an old medium, but it doesn't mean it's a wrung-out medium or a tired medium".
At another ad industry event last week, the future of consumer magazines (another "old" medium) was debated by publishers and agencies.
And why, a few art-worldlings fretted, did the Obamas stick with the stodgy old medium of painting?
("This very old medium has a very modern-day niche: you can listen while multitasking," Mr. Inskeep said).
The brand's prestige stayed with the old medium, which encouraged print journalists to defend their turf.
By delivering a digital version of an old medium, XM and Sirius hold the promise for signals that never fade from coast to coast.
HOPING to reach children at school and shoppers at the store, a growing number of national brands are turning to an old medium: milk cartons.
These works tend to focus on the formal properties of printmaking, the artist pushing and cajoling this age old medium in chancy, unexpected directions.
