Exact(5)
"But I bet Kylie Minogue's album is there".The growing clout of middle-aged and old listeners extends beyond recorded music.
Among radio executives, conventional wisdom holds that old listeners have more patience for young singers than young listeners have for old singers.
For young and old listeners alike, it's important to know that you share some kind of experiential data with the artists you admire; that you're not alone, and it's nothing to be ashamed of if you are having problems.
In this case, the ad was targeted at "very old listeners" in a "sparsely populated zip code," Conrad says.
The song proved popular with both young and old listeners.
Similar(55)
In October their debut album, full of upbeat anthems aimed at 9- to 13-year-old listeners, will be released by Geffen Records.
Many stations will not accept advertising until after 9, 10 or 11 p.m., and certain formats, like contemporary hit radio, which aim at 12- to 24-year-old listeners, are not used, said Eric Bethel, senior vice president at Optimedia in New York, a media buying firm that is a unit of the Publicis Groupe.
One to appeal to the older listeners.
But there were also nods to older listeners.
Where do the station's older listeners go next?
But in general, younger NPR listeners tend not to have as strong a sense of belonging as older listeners do.
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