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We found ourselves at the mercy of self-promoting consultants who described how they were changing politics by ignoring stodgy old demographics and instead pinpointing voters according to their lifestyles.
Far from the headlines, the debate over the budget deficit, taxes and unemployment is being driven by large-scale changes in the American population — and in this case, it's not the new demographics of the young that are important, but rather the old demographics of the baby boom.
One of the common drawbacks with an organisation's social media use is that the definition of the audience is often limited to the same old demographics, in the sense that a theatre will often only reach out to audiences interested in theatre.
But old habits die hard, and advertisers still like to target ads based on good old demographics.
And if you look at the percentages based on the coveted 18-34 year old demographics, the numbers soar above 51%, thus eliminating the need to be referred to as "minorities," anymore, but instead, we all need take the responsibility of collectively being, "The New Mainstream".
Similar(55)
THE old demographic transition is fairly well understood.
Apparently 407,000 viewers from the 18 to 34 year old demographic watched - topping the previous record of 368,000.
They're somewhat centered in the 15-34 years old demographic, but Pinterest is relatively balanced across ages.
The company publishes an information website about medical conditions that targets the 18 to 40 year old demographic.
And get this: according to the study, a full quarter of online gamers are in the 2 12 year old demographic.
McKinley's Notes: Razume is addressing the needs of job seekers in the 21-35 year old demographic.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com