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So who are these startups that are taking the 'online to offline' trend to a whole new level?
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However, quickly understanding customer responses to in-store product placements, online and offline trends and location-based differences leads to a deeper understanding of the customer — and ultimately higher sales.
Offline trends are moving to consumer eaters faster than ever.
As an example of China's "online-to-offline" trend in e-commerce, Heike stores allowed SF to leverage its logistics and IT expertise to differentiate itself from its rivals in express delivery.
The online-to-offline trend is gaining momentum.
E-commerce sales continue to rise, so it should be interesting to see if the online to offline shopping trend is effected by this.
However, Pecaut and other industry executives were taken by surprise, as online and offline shopping trends resulted in marked Black Friday spikes on sites in such key categories as software, entertainment tchotchkes and apparel.
It all feels like harmless fun, but our online lifestyles have begun to make a real impact in our offline worlds, a trend that doesn't seem to be reversing.
At TechCrunch Disrupt, we're taking this trend offline.
Online-to-offline, a major trend to e-commerce in China right now, is another obvious focus.
This is, in large part, due to the challenges of capturing offline data and behavioral trends.
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