Its web-based app, Baidu Connect, connects users to their physical location digitally, while it's Groupon-like service, Baidu Nuomi, pushes you digital promotions for offline locations.
What really fires me up at the moment, however, is the Guardian Membership and Live projects, which are creating a physical space of civil encounter by using online technologies and offline locations.
With Attribution, Foursquare allows retailers and publishers to effectively track the impact their media has on conversion at offline locations.
— but though both offline locations pay scrupulous attention to design detail, the intention is quite different, Raider said.
As Brandless starts to experiment with offline locations, it's worth noting that Sharkey insists that Brandless products will never appear on shelves in non-Brandless retail stores.
The system is designed to bring a web analytic-like offering to offline locations, or as CEO David Shim puts it: "what Nielsen has done for TV, and comScore has done for offline, Placed has accomplished for the physical world," as he explains.
Beyond that, it's how we're doing the analytics so we're tracking all the user interactions both inside of the locator and across the locators that we power, and also layering in transactional advertising units – ads, offers, and coupons to drive traffic to offline locations," he explains.
"We've found that the types of things that people buy on eBay aren't necessarily those that are in high demand for same-day delivery, and that same-day options for the most part exclude core eBay sellers who don't have offline locations," explained an eBay spokesperson, detailing the reasons behind eBay Now's closure.
Online groups like MoveOn have perfected the model of using the Internet to connect like-minded activists to each other - and get them to meet in "offline" locations to push their political cause.
In the case of offline retailers, location and brand are often identified as the most significant influences on store traffic.
