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Both agencies provide online and offline customer service, with higher charges for the latter.
Euclid's announcement is significant, however, because it is currently the only offline customer analytics platform available for free – and this provides it with a strong competitive advantage.
On the technology front, more remains unsettled, like the future of Internet taxation, and DoubleClick's plan to combine online and offline customer databases.
Bob Lichtman, a corporate travel consultant in Menlo Park, Calif., recommends that businesses with employees who have large, complicated itineraries use these agencies, rather than Expedia or Orbitz (though Expedia and Orbitz say their offline customer service departments can handle complicated itineraries).
Profit per offline customer: $6.40.
BEST: Online and offline customer service means immediate help in the event of a technical glitch.
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For customers who make bill payments online, attrition is 54% lower than for offline customers.
They are employing aggressive marketing strategies to corral offline customers onto their sites while trying to snatch other customers from big third-party online bookers like Travelocity and Expedia, which defined the standards for online booking five years ago.
And even as they view catalogs as a cost-effective way to reach offline customers, e-tailers are also looking at them as a means to increase the Web site's traffic.
Also new today, the company is introducing a new Register API for offline customers.
Amazon will pick up some more sales, depending upon how successfully it draws new business from Borders' 30 million offline customers, and of course there was plenty of talk about the in-store promotions that Borders can offer Amazon.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com