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Some Internet companies are even branching into offline businesses to supplement dwindling revenue.
When it comes to the new media, "Everyone, particularly in offline businesses like ours, is still in a very experimental phase," Mr. England said.
As Mr. Milner said, "Big Internet companies on average are capable of generating revenue of $1 million per employee, and that compares to 10 to 20 percent of that which is normally generated by traditional offline businesses of comparable size".
"The internet will be a much more robust force in China because offline businesses are much less efficient," argues Duncan Clark of BDA, a telecoms consultancy in Beijing.Except in big cities near the coast, conventional retailing is fragmented and underdeveloped.
Apple and Google — with a combined market capitalization of about $750 billion — have become so large that they all but blot out the sun, threatening to leave offline businesses struggling in the shadows to survive.
[C4.] Dot-Com Deals Show Signs of Life Now that some Internet companies are showing signs of survival, online and offline businesses are selectively seeking dot-com partners for marketing and product distribution.
Similar(19)
Including all the elements that could go into an offline business transaction is a technological challenge.
One sort, with an offline business already, principally woo mainstream investors; others, for net enthusiasts, generally offer online dealing only.
But as in offline business settings, "you have to be cautious and you have to set those boundaries".
For media and entertainment content owners, online strategies largely began as marketing and promotional extensions of their offline business.
This year, WeightWatchers.com began a subscription-based service for people who are also customers of the Weight Watchers offline business.
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