* Visa USA, San Francisco, the credit card company, to AKQA, San Francisco, to handle digital media planning, buying and creative, which had been at @tmosphere, New York, part of the New York office of BBDO Worldwide, a unit of the Omnicom Group, and offices of MarchFirst, which is liquidating.
The campaign, created by the pork association's longtime agency, the Chicago office of Bozell Worldwide, a unit of True North Communications, is part of a multiyear effort, with spending estimated at $25 million for the first year.
The short found its way to an advertising agency, the Chicago office of DDB Worldwide, a unit of the Omnicom Group that produces campaigns for the flagship beer brands of Anheuser-Busch.
At the New York office of Draft Worldwide, a unit of the Interpublic Group of Companies, 33 staff members are being let go, about 8percentt of the employees there and 2percentt of the total Draft work force.
Mr. Usery said US Airways highlighted the amount of time required for check-in in the ads, created by the Washington office of McCann Erickson, a unit of the Interpublic Group of Companies, because "people who were reluctant to fly because of the hassle were finding it ain't necessarily so".
Its previous campaign, by the Dallas office of DDB, a unit of Omnicom, focused on the athletic ability of the players.
Allied Domecq Spirits and Wine North America is expanding its ties to the Chicago office of BBDO Worldwide, a unit of the Omnicom Group, by naming the agency to handle the Stolichnaya vodka account.
The assignment had previously been handled by the Arlington, Va., office of Arnold Worldwide, a unit of Havas.
Mr. Siegel, 29, is a vice president in the New York office of RBC Dominion Securities Corporation, a unit of the Royal Bank of Canada.
* ZDTV, San Francisco, part of Vulcan Ventures Inc., to Tonic 360, San Francisco, to handle its account, which had been at the San Francisco office of FCB Worldwide, a unit of True North Communications.
