(Other companies offering trend detection tools include Dataminr, which announced a product called Dataminr For News, created in partnership with Twitter and CNN, earlier this year).
Today, the realtime search startup is improving upon its advertising product by offering Trending Ad unit that automatically updates in realtime corresponding to the the most popular trending topics at the time.
This month, it added bridal gowns and bridesmaids' dresses to its offerings, a trend among retailers because bridal products are considered recession-proof.
Larger, well-capitalized companies are able to access the credit markets through bond offerings (a trend Forbes has been covering since Spring: see "Bond Sales Flourish") and by setting up revolving credit lines.
But the offerings reveal one trend: the broad appeal of the region.
This year's offerings reflect a trend toward the participation of American dealers exhibiting works by American artists.
Some bright preachers are capitalising on the trend, offering the "miracle" of recharged phones and airtime in exchange for prayers.
Safaris are also embracing this trend, offering packages with a softer carbon footprint – and from which local communities benefit.
Savvy hotels across the country are riding the urban-cycling trend, offering two wheels to guests at no additional charge.
It had the virtues of offering a reliable trend line over time, and of having nothing to do with the police.
