But for now, she said, when youre an independent content company, there isnt such a vast array of options by which you can create digital offerings for your content..
Licensing arrangements with outside TV and film distributors have a fixed term, and thus represent a recurring cost if you want to continue offering their content in your library.
In order to build a real relationship with your customers online, you need to be offering them content of real value to them, be that a cool video or offers not available to the general public.
Uptake helps users plan their vacations, offering both content on the Uptake website and recommendations from your social graph.
At least not until content providers cease offering their premium content for free.
In addition, data is key to offering appealing content recommendations.
Offering free content helps you build relationships - and, crucially, trust - in a cost-effective way.
By offering similar content for free, the internet is giving guidebooks a going over.
Now phone companies have started to turn the tables by offering video content.
Executives at some houses said that given such actions, offering free content amounts to industry hypocrisy.
