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(Other companies offering trend detection tools include Dataminr, which announced a product called Dataminr For News, created in partnership with Twitter and CNN, earlier this year).
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Today, the realtime search startup is improving upon its advertising product by offering Trending Ad unit that automatically updates in realtime corresponding to the the most popular trending topics at the time.
For frugal buyers of low-end or mid-range furniture, renting with Feather may not make the most sense, as the company's prices and offerings trend to the "West Elm-style" furniture.
Twitter Access/Zero could tap into this trend, offering mobile consumers a way to get a taste of what the Twitter service has to offer without the guilt of data charges, in the hopes that they'll return to the site (or Android app in some cases, when it extends into low-end smartphone territory) when they actually have to pay.
Some bright preachers are capitalising on the trend, offering the "miracle" of recharged phones and airtime in exchange for prayers.
Safaris are also embracing this trend, offering packages with a softer carbon footprint – and from which local communities benefit.
Savvy hotels across the country are riding the urban-cycling trend, offering two wheels to guests at no additional charge.
It had the virtues of offering a reliable trend line over time, and of having nothing to do with the police.
Automakers are encouraging the trend, offering tents, mattresses and coolers that let city dwellers turn their vans, sport utilities and pickup trucks into weekend quarters on wheels.
The Boy Behind the Curtain continues this trend, offering a collection of essays – including some previously unpublished – that examine life through Winton's eyes.
Even the latest-generation Ram trucks has joined the trend, offering thick chunks of door, dashboard and steering wheel trim crafted from old fence posts.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com