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So people come to you offering stuff for free.
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The problem with charging is that too many content sites are offering too much stuff for free.
People are offering cool stuff and experiences in exchange for becoming backers of a creative project.
Which is actually why, conversely, it's pretty smart for them to be offering this stuff.
The Times said that "'Bad Santa 2' relies entirely too much on the salty stuff, offering an opportunity for audiences to titter at the fire hose of vile gutter humor that leaves no one unsullied, and delves into some truly dark places".
Most of the sites that consist of nothing but a form offering free stuff are there to collect email addresses for spammers.
Businesses based on offering free stuff aren't new - broadcast television and radio, for instance, entertain viewers and listeners for free in return for their attention - but there's certainly more free stuff around than there used to be.
The United States is offering nonlethal stuff worth millions of dollars: body armor, canteens, uniforms, wire cages for sandbags that can be used to make walls.
Maybe teams should start offering that stuff before the season begins.
Most businesses offering free stuff are doing so to promote their website.
And so here we are, offering you stuffed hearts with turnips for the most romantic night of the year.
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