And as companies like Proctor & Gamble and Unilever scramble to shed old brands, Mr. Wichmann and Mr. Owen have a steady stream of product offerings from which to choose.
They served as religious offerings, gifts from which karmic returns were expected.
That's roughly on par with the current offering from Capital One, which has an agreement to buy ING Direct.
Whatever the case, it was the latest offering from Trump Productions, which has so far proved that content is king.
They are the stars of "The Incredibles," the latest offering from Pixar, which remains, at the time of writing, part of Disney.
Investors are eagerly anticipating an offering from Facebook, which is expected to go public in the second quarter at a market valuation of $100 billion.
This time, it's "Happy Valley," the latest offering from Netflix, which stars Sarah Lancashire as Catherine Cawood, a police sergeant in rural England.
Notable for a dismal opening over the weekend was the most recent offering from Eddie Murphy, Meet Davee," which cost about $60 million to produce and is distributed by 20th Century Fox; it sold about $5.3 million in tickets, only enough for seventh place.
"Flicker" is the latest offering from Big Art Group, which was formed in 1999 by Caden Manson to -- in the program's words -- "aggressively attack the boundaries of performance and art through its experimentation with structure, medium and process".
First up is Willie Nelson's Country Music, which will doubtless do exactly what it says on the tin; it's set to be followed by albums for Steve Earle, an intriguing collaboration between Leon Russell and Elton John, and a retro-rhythm and blues offering from Gregg Allman which Burnett enticingly describes as "superbad".
