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Bixby, of course, started life as a mobile offering, akin to Apple's Siri play.
The move also sees the service continue to gravitate away from an on-demand offering akin to the likes of Spotify to a more Pandora-esque lean-back experience that borrows from traditional radio but mixes in the ability to create personal stations based on an artist, mood or musical genre.
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If Microsoft's offering was akin to a garage space outfitted with an arsenal power of tools, Amazon was renting just the garage.
He pointed out that Hamas is offering nothing akin to the political and ethical stature of the ANC's Freedom Charter.
While the initial product offering is akin to Warby Parker, only time will tell if Pair, which launches today, will have the same long-term success.
Musk has previously stated that Tesla will lead the market in autonomous driving, offering something akin to "autopilot" for its cars before anyone else does so in consumer models.
Clark, one of a plethora of so-called 'insurtech' startups offering something akin to a digital insurance brokerage all delivered through a convenient mobile app, has closed a hefty $29 million in Series B funding.
The device is typically robust, perhaps a little less attractive than its immediate predecessor, but comfortable to hold and well-made, with a new "circle pad" offering analogue control akin to the thumbsticks of traditional game pads.
It was held at the Blues Kitchen in Shoreditch: one of those faux-American restaurant-bars that attempts to evoke the Deep South, but ends up offering an atmosphere akin to a crowded film set.
I was one of the first members of Twitter's fledgling sales team at the time when Twitter was a pioneer in the school of "promoted content," offering ad units akin to the organic content itself.
But the main point is that it's designed to be a hybrid personal transporter/exercise machine — offering a workout akin to jogging or running but without the impact of having your feet pound pavement.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com