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Mr Milroy explained that by offering a cheaper range of smartphones Samsung had been able to tap into a bigger share of consumers, especially in the emerging markets.
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NHS Berkshire originally refused to treat him with the drug Lucentis, offering a cheaper alternative instead.
This can be explained with carsharing offering a cheaper access to using a car when needed instead of having to own a car.
The BBC has learned the MoD wants to buy a replacement from US firm Boeing, which is offering a cheaper deal for a joint order with other countries.
Consider offering a cheaper or more secure method of payment.
Castadiva makes a trade-off between accuracy and price, offering a cheap and portable platform that is good enough for almost all tests.
They are offering a cheap car, among other things, as a prize in an attempt to sign up some 20,000 people to meet an ambitious sterilisation target.
A cheaper range, uberX, competes directly with ordinary cabs.
Now it is offering a range of products ranging from garments to travel goods and even books.
Tesla is now offering a new, cheaper mid-range battery version of the Model 3 that starts at $45,000 before federal tax incentives.
Of course, the original NES has the benefit of being cheap and plentiful second hand, along with offering a broader range of titles – all worth factoring into the equation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com