The first of the so-called "Big Four" accounting firms to offer the perk, Ernst & Young began offering domestic partner benefits to its LGBT employees in 2002.
Apple, the world's most valuable brand, said it would offer the perk to US-based staff from January.
In Manhattan, brokers who specialize in selling luxury apartments said new developments should offer the perk of lights, elevators and water even if the rest of the world languishes in the dark.
If your employer offers the perk, a working parent can give up part of his or her salary in return for childcare vouchers, which can be used with registered carers.
Amazon offers the perk for those who spend more than $25 on certain goods.
Such policies may be getting more popular, but they're not exactly new: Netflix has had an open vacation policy since 2004, and with 2,200 employees, it's one of the largest companies to offer the perk.
But this resort in the sunny Okanagan Valley, about five-and-a-half hours east of Vancouver, offers the perks of a larger operation.
So will TaskRabbit eventually offer the perks and benefits provided by more traditional employers?
The Port Authority, which had offered the retirement perk since before the 1970s, rescinded the benefit for many retirees in late 2010.
After the student rollout, Amazon began quietly opening more staffed non-college affiliated pickup locations that offered the shipping perks without the student-friendly stocked items.
