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Handheld rivals like the Atari Lynx and Sega Game Gear offered color years ago, but the novelty backfired.
D. Griff offered color commentary from the summit.
"So we're being careful to offer colors they don't usually find elsewhere".
That D.I.Y. appeal has been a plus for mass marketers who, according to Kline & Company, a consumer research firm, are racing to offer colors and glazes approximating those of the priciest salons.
Dell will offer colors for the first time on Latitude laptops.
Handmade plates from Thailand will offer color.
Outlook can check Hotmail and MSN accounts directly and offers color coding for calendar categories.
"They might offer color coordination advice, and explain what color will help your complexion appear brighter," she said.
For all the brand's recent strides upmarket, Hyundai does not offer color-matched Salvatore Ferragamo luggage.
Not that E Ink wouldn't like to be able to offer color, but their prototype color displays, as the company concedes, are not yet ready for sale.
Amazon says it will offer color E Ink when it is ready; the company sees color as useful in cookbooks and children's books, and it offers these books in color through its Kindle application for LCD devices.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com