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One offered an upside-down and inside-out approach to one of the holiday season's most profitable attractions; the other enchanted audiences with a reworking of a medieval love story that has undergone numerous adaptations in the past.
However, the downside also offers an upside.
The target price offers an upside potential of 29.6% from the current level of $39.73.
Rather than incremental increases in revenue that better ad units could bring, the prospect of the social network taking on a whole new business offers an upside worth betting on.
Mehta says that he thinks this model is not only a benefit to publishers, but offers an upside to brands as well, as they are getting access to their target demographic.
D'Antoni offered a humorous upside: "I heard he was throwing up earlier.
This model seldom offers any upside for an agency that identifies a more efficient new-media shop.
Better networks, less expensive phones, offer an enormous upside in human rights terms, provided that the freedom of expression and privacy of users are respected.
And it offered a lot more upside than any of the other prospects.
Universal's music and video businesses offer a "tremendous upside" as the economic slowdown compels consumers to seek out cheaper forms of entertainment, he said, and should bolster Vivendi's anemic cash flow.
Healthcare stocks, such as stent maker Boston Scientific, offer a contrarian upside as well, Tongue says, since it's been unloved and underperforming.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com