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Still others offer low prices.
"We can afford to offer low prices," Mr. Szkutak said.
Do those things well, and you could offer low prices and still make money.
And the company's efficiency allows it to offer low prices, squeezing out less competitive rivals while still making a profit.
This usually means they can offer low prices, and ordinary PC consumers tend to buy on price.
As a result, the need to offer low prices, he said, can easily weigh on employee pay.
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Hotel chains sporadically offer low price guarantees, but they are not applied universally, while travel Web sites, such as Orbitz, Expedia and particularly Travelocity, frequently offer discounted rates.
Due to its size it enjoys an economy of scale and thus the competitive advantage of being able to offer low priced beverages in large quantities to its target markets.
Professionals also have access to wholesale diamond dealers who can offer low priced diamonds, making them less likely to pay top dollar for yours.
Nobody denies that Wal-Mart offers low prices to consumers.
Walmart, which also offers low prices, makes up for thin margins with a high volume of customers who visit often.
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