But acting primarily as a publisher, Microsoft can minimize its risk and offer its marketing clout, distribution and deep pockets to developers hungry for cash and security.
Chillingo COO Ed Rumley said in a 2012 interview that a publisher's value remains in its ability to help indie developers put a bit more polish into their games before release, as well as offer its marketing clout.
In other words, cyber is being left to the cyber-guys, with little guidance or clout offered by the higher-ups at the agencies.
Indeed, says J.P. Morgan, all of Cazenove's clients are delighted about that prospect: blue-blooded it might be, but the British firm has no balance-sheet clout to offer to corporate clients and does nothing at all in debt.
Still other chambers offer relocation services and clout with local governments.
Beyond land and surplus military facilities, the PLA has clout to offer prospective partners.
His 2010 hit "Clarks," he said, offers proof of his clout in the global marketplace.
Kathleen Sebelius, the secretary of health and human services, said the insurance exchanges, the centerpiece of the new law, "will offer Americans competition, choice and clout".
The problem is that hard-charging jobs offer young women money and clout that can benefit them later even if they switch careers or slow down.
One study has shown that over the past 15 years military victories have resolved only 7.5% of conflicts, while negotiations have prevailed in 92% of cases; "the challenge is thus not being a skilful warrior but a skilful negotiator .The UN might, at best, offer some bureaucratic and political clout, but it is also big, cumbersome and leaky.
