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In short, your brand is a reflection of your credibility.
What's left of your credibility when you make such a casual about-face?. . .
Mr. Conde of SunGard said: "When you're running a public company so much of your credibility is linked to the volatility of your earnings.
"If you abandon West Side Highway, and declare your intention to rally in Central Park with or without a permit, you will regain much of your credibility with the rank and file".
Singapore Prime Minister Lee Hsien Loong explained to Americans recently that U.S. action on TPP will be read in the region as "a litmus test of your credibility". Leaders in Australia and Japan and across Asia have made similar arguments.
"We tend to fetishize dates and times in this culture, and for people dealing with the I.N.S. it's a bit of a culture shock to be confronted with having to know exact dates, and having that be a barometer of your credibility," said Daniel Shanfield, a lawyer for the Lawyers Committee for Human Rights.
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You are in the truth business which goes to the heart of these attacks on your credibility.
The fact that you called the police yourself will increase your standing in the eyes of investigators, and adding to your credibility in later questioning/testimony.
If you're guilty of that, your credibility is gone.
"You couldn't do a better job of destroying your credibility if you tried," wrote one critic.
The business you were in entitles you to no degree of giving your credibility any weight.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com