"But it's tough to lose one of your core guys.
When you do that, you risk losing some of your core fan base".
Talk too much about Europe, and some of your core voters might slide off to Ukip.
What happens is you take the steam out of, the enthusiasm out of, your core voters".
Use the oblique machines to strengthen the sides of your core by rotating your feet.
Diversifying can also improve your cash flow during months when sales of your core products flatline.
Interest: audience interest profiles are key to identifying target users, choosing a provider with proprietary data on a large majority of your core market(s) is crucial.
So diversity is part and parcel of your core business strategy, not a luxury or some sort? A. It's not a fad.
"Do you know of any reason why Mr. Kuriansky, who met with you every day that you were in town, part of your core group as you put it, would not have briefed you on these facts?" the prosecutors asked.
An inexperienced W.U.S.A. staff, Chung said, violated a cardinal rule of youth marketing: you do not advertise yourself to the age of your core audience, but to the age your core audience aspires to be.
In the long run, if "you change what consumers think of your core brand, in time the line extension will cost you money," said Mr. Ries, who published a new edition of "Positioning" this year.
