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For example, if you are writing something technical, consider the comprehension level of your audience.
Easy: think of your audience.
Don't underestimate the intelligence of your audience.
You are controlling the visual perception of your audience".
But 40 percent of your audience won't know what you're talking about".
If you don't care about the size of your audience, you're not in the news business.
Did you want to feel more closely the pulse of your audience?
It is endearing to give the members of your audience a gift.
Do you lose a portion of your audience when you leave that in?
Because every time you reveal something you eliminate a certain part of your audience.
Why do you underestimate the intelligence of your audience?" "Bill, it's not our decision".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com