This month, she is to become a producer of "Total Request Live," a daily show on MTV.
But as the cancellation of "Total Request Live" demonstrates, Ms McGrath is not afraid to ring the changes.
Van Toffler, longtime executive at MTV, onetime home of Total Request Live, a countdown show with live performances, said: " 'Bandstand' is clearly the precursor to T.R.L.
Both are intended to appeal to consumers in their 20's through 40's: Chris Klug, the Olympic snowboarder, an athlete like Joltin' Joe, and Carson Daly, the host of "Total Request Live" on MTV and "Last Call" on NBC.
("Promposal," "Are You the One?," and "SafeWord" are some tepid efforts. In an interview with the Times, MTV's president, Chris McCarthy, announced the network's plan to replicate old reality-show success: a reboot of "Total Request Live").
JESSE McKINLEY -- You suffered through stifling July heat, torrential rain and day after day of "Total Request Live" fans screaming outside the MTV Studios [at Broadway and 45th Street].
There was a series of jabs at Britney Spears, Christina Aguilera, Will Smith, and *NSYNC, which was Eminem's way of acknowledging that they all inhabited the exuberant universe of "Total Request Live," the MTV program that screened their music videos back to back before a studio audience of screaming teen-agers.
When the album crossed the 10 million mark in sales, it heralded the cultural arrival of Generation Y. "They were probably single-handedly responsible for the advent of 'Total Request Live,' for Radio Disney, for Teen People becoming the force it has become, and, no doubt, for the explosion in teen purchasing power in America," said Barry Weiss, the president of Jive.
On Wednesday the crisis deepened as MTV viewers faced the loss of Total Request Live.
