Your English writing platform
Discover LudwigExact(13)
Gasping at price tags was part of the shopping process.
The silver lining in this data for traditional retailers is that it makes clear that stores are hardly becoming an obsolete part of the shopping process.
Instead of forcing customers to do all the work, the most successful e-commerce sites are taking over many aspects of the shopping process.
Product reviews, both from users and experts, are an integral part of the shopping process.
The problem is compounded when more and more of the shopping process moves to online.
"Over the last 10 years, consumers have taken back the power in terms of the shopping process," says Mim Burt, retail research director at Gartner.
Similar(47)
Even for the sharpest entrepreneurs, there's a risk of overcomplicating the shopping process.
But these aren't advances to be feared in terms of staffing; although the shopping process will become more mechanised, it will mean human interaction will be even more valuable.
Of course, throughout the shopping process, you must be logged into Facebook.
Add to this the ability to use digital means to tap into a personal network of "experts" – friends and family at one extreme, or other buyers who post reviews online at the other – and the role of the store associate clearly has been eroded at least as much as the role of the store in the shopping process, if not more.
The Future Store already uses an iPhone app that is meant to speed up payment, but the app also reveals the pitfalls of bringing mobile phones into the shopping process.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com