Sentence examples for of the cmo from inspiring English sources

Finally, "The Evolution of the CMO" takes a decade-by-decade look at how the growth of new marketing tools, channels, and challenges has expanded and reshaped the CMO's responsibilities.

These results again emphasize the functional responsibility of the CMO for myopic management related to marketing function.

An important implication of this increased reliance on social data is the potential of growing strength and influence of the CMO function within the enterprise.

These leaders recognise that the role of the CMO is evolving from an emphasis on acquiring new database contacts to building deep intimacy with customers.

Kimberly A. Whitler is an assistant professor of marketing at the University of Virginia's Darden School of Business, researching the role and contribution of the CMO.

How will we advance the ball? 1. Define the role of the CMO team as facilitator, consultant, or service provider — not a central consolidator and decision maker (at least, in the absence of crisis).

Figure 3c, d show the TEM images of the CMO-12.

That's the startling finding of The CMO Survey, a recently-released survey of 410 CMOs by Christine Moorman, my colleague at Duke University's Fuqua School of Business and a fellow Forbes contributor.

In a survey of 100 CMOs last year of members of the CMO Club an organization of marketing executives by software vendor Bazaarvoice 89% of respondents reported that social data has influenced their decisions, and 82% said it has had a measurable impact on brand awareness.

Articles 148 and 149 of the CMO Regulation.

Nicky Friedman is the Director of the CMO Forum.