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Millions of shoppers are unhappy, too.
Advertising is the source of shoppers' information.
And it is expanding its pursuit of shoppers online.
That explains the rosy outlook of shoppers and rising consumption.
Two well-known measures of shoppers' intentions have fallen sharply.
THE CROWD Mostly local, with a sprinkling of shoppers.
It does not reveal what share of shoppers are young.
Retailers are seeing a split in the behavior of shoppers.
Because of one innovation, one group of shoppers may start.
Almost two-thirds of shoppers are repeat customers.
My behavior was typical of shoppers who do online research.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com