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The Irish operation remains the only loss-making business for RBS after the insurance arm returned to profit ahead of its sell off demanded by the European Union next year.
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Audio quality was originally one of its selling points, but it lags behind the leaders in this space.
Indeed, the fact that it stands apart from governments and banks is one of its selling points for many users.
One of its selling points was that in contrast with many other projects, it had a fairly clear idea about what was needed.
Customers are also drawn by the passion of its selling.
One of its selling points is price: its expense ratio is just 0.3 percent.
One of its selling points, Sennheiser says, is that the products "are insensitive to vibration".
The column also erroneously included one feature among several of its selling points.
Patent costs are 15-20% of its selling price, or about half of what the hardware components cost.
And while Amtrak's Acela train service in the Northeast is praised for its speed and comfort, cost is rarely one of its selling points.
The hotel caters to upscale business travelers — one of its selling points is a putting green — and has been at 81 percent capacity since it opened in February.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com