The comment was not necessarily appreciated by P.S.G. management, which is particularly conscious of its image, but it was also reflective of P.S.G.'s odd juxtapositions: the team wants to win, but not necessarily in France.
In fact, it turned out to be hyperaware of its image and extremely cautious, almost paranoid, about controlling it.
It is particularly conscious of its image.
Once proud of its image as environmentally pristine, it is now aching to export its dirty tar-sands oil via pipelines through the US high plains.
"As New York was the mercantile center of the country and eventually the world, it was more self-consciously thinking of its image," said Margaret Heilbrun, the director of the library at the New-York Historical Society.
My guess, therefore, is that Microsoft is selling a chunk of its image collection to Uber, and that it will retain licensing rights thereof.
No, in terms of its image, the NFL is not good, it has never been worse.
It coddles its own at the expense of its image.
The Democratic Alliance has capitalised on this, just as it has worked hard to break out of its image as a party mainly serving white interests – not least by choosing a black leader, Mmusi Maimane, last year.
The Flyby app works only on iPhone 4+ and iPad, as it has specific hardware requirements in terms of its image recognition capabilities.
