Unilever is in the final year of a plan to reduce the number of its brands as it focuses on best sellers like Lipton teas.
Dearborn, Mich.-based Ford is selling some of its brands as it struggles with continuing losses.
Dearborn, Mich.-based Ford is considering the sales of some of its brands as it struggles with continuing losses (See Ford Motors, Bad but Not GM Bad).
Conde Nast is seeking to capitalize on the strength of its brands as it reaches audiences in new ways.
BMW, on the other hand, said the popularity of its brands had allowed it to overcome challenging market conditions.
It targeted each of its brands (and models inside those brands) to a distinct economic segment of the population.
First, it will slash the number of its brands from eight to three maybe not all at once, but eventually.
The company says it also hopes to increase awareness of its brands by building a social media community.
The company said it sold 142,000 vehicles, and each of its brands had gains, led by an 18 percent increase at Dodge.
Edwards told Reuters that Philip Morris could not be more specific about compensation because it was still calculating the value of its brands in Australia.
R.J. REYNOLDS TOBACCO CO., Winston-Salem,N.C., the cigarette maker, said it would raise list prices on some of its brands and reduce retail discounts on others.
