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Branding can have pitfalls: the locals may be suspicious of foreign products.
In developing nations, the reaction stems from threats to tradition due to an influx of foreign products and ideas.
But Italian cuisine, for all of its history, has been about the integration of foreign products and methods.
While hundreds of studies have investigated the impact of country image on quality evaluation of foreign products, results have been mutually inconsistent.
The study seeks to expand the existing literature on purchase intention of foreign products and also help the marketers design their marketing mix strategies.
A sharp rise in the quality of most products narrowed the difference between big brands and upstarts, and an influx of foreign products dramatically increased competition.
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That's what happened to Japan back in the 1980s following the Plaza Accord on September 22 , 1985 which signaled the opening of its markets to foreign products and competition.
Auto tariffs could affect roughly $350 billion worth of foreign automobiles and auto parts, more than three times the value of the foreign products currently subject to import taxes.
But both strategies are costly: A weaker dollar raises the cost of buying foreign products, while innovation, investment, and trade promotion require additional resources.
In recession people are turning against the euro, globalisation and the import of cheap foreign products.
The Sudanese experience is an example of adaptation of a foreign product which is suitable for the local conditions and has now established itself successfully in the traditional livestock products systems.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com